My beauty is now

The author of "The Times" Oliver James says: in Russia and Denmark, women are beautiful because they do not dwell on how they perceive others. What you want to be – beautiful or attractive? You may not have thought about it, but the beauty and attractiveness – things are different, and depends on your choice a lot. In short, a beautiful woman wants to be to please his own reflection in the mirror, and attractive – if she is looking at themselves through the eyes of others, hoping to arouse male desire, while the other ladies envy.

This difference is Oliver James realized in 2004 when traveling to different countries, collecting material for a book about the phenomenon, which he called a "virus glamorous fever" – where people are valued above all money, property, appearances (physical and social) and glory.

Studies by the American psychologist Tim Cassero and his colleagues in 14 countries, show that people infected with the virus, often suffer from mental illnesses. In addition, they are more concerned to attract rather than beauty: they are guided by artificial rather than natural needs.

As a result, it became clear that the English speaking world (eg, New Zealand, Australia, Singapore, New York), for all variations, women in general are more interested in allure, not beauty.

However, in Moscow and Copenhagen, the opposite trend.

At first it seemed unlikely that Muscovites did not want to look sexy. His eyes opened a British journalist Sonia – only twenty-manager trainee in the U.S. commercial bank. However, to focus on her words were not easy – she extraordinarily beautiful: six feet tall, slender, but with a large bust, fine facial features and upturned nose. She was dressed simply – in a pink cotton dress. Like virtually all young women, who interviewed James in Moscow, Sonya read "Bridget Jones' Diary" by Helen Fielding.

In her view Jones' work is needed only to buy all new things – we kind of life is not interesting. " But is Sonya and her friends, like Bridget, do not care about their own attractiveness? "Personally, I do not need to do something, to be slim. We are not obsessed with fitness centers. At university we had one girl who kept saying that he was sitting on a diet, but these are rare.

Other beautiful Muscovite interviewed by author, name is Jeanne. She wore a flowered skirt, white shirt, and gray cardigan with a zipper. James asked, as she picks up clothes, and Joan explains that Moscow has few 'network' shops, so the style is more varied than in Britain and the U.S.: she visited both countries and can compare. "Most of us sew clothes for yourself or make a purchase things ensemble that emphasizes individuality. We want to express yourself, and not serve as a "hanger" for fashion designers. We dressed for fun, we like to invent something interesting – but rather for themselves than for men: to us, in general, do not care what they think – and women too. "

In Copenhagen, even looking at the city from the window of a taxi, you will immediately notice considerable differences from Moscow: the appearance here seems more attractive than women, and men – lean, well-dressed, a kind of ennobled the Vikings. It is not that the Danish ugly: they are simply not trying to emphasize their femininity. For example, even among teenagers, even on a Saturday night, I almost did not see girls in skirts above the knees. Dane probably want to look healthy, but without the excess weight, wear clothes of natural colors and choose a simple, no frills, fashions, effectively absorbs the outlines of shapes.

Representations of female ideal datchanok explained housewife of thirty Helena: "We have to fashion a natural beauty. The incredible thinness is not considered to be perfection. Some of the teenagers sitting on a starvation diet, but it is not important. As it turned out, she had recently visited Russia: "The women are so beautiful; returning home, you will immediately notice the difference. Our designers work in a different style – more attention to the fact that the clothes were comfortable.We also strive for beauty, but perceive it slightly differently. "

Research scientists, eg, an Australian psychologist Sean Saunders, suggests that the desire for beauty, typical of Muscovites and datchanok a positive impact on mental health. For women who are thinking about the attractiveness, there is a manic anxiety about their own weight, a passion for cosmetics, expensive clothing, they were willing to plastic surgery.

In addition, they are more vulnerable to depression and disorders of appetite. "Glamorous fever" in the English-speaking countries has become epidemic – that is why cases of mental illness there are two times more than in other countries of Western Europe. According to a study conducted by the World Health Organization, in Britain over the last year such disorders suffered nearly a quarter of the population, and for continental Europe, the figure was 11,5%.

Women who want to be beautiful, choosing clothes in the first place because they like it, do not follow the dictates of fashion. They decide for themselves what they are good shape, face, or hair, rather than struggle to conform to a norm. And they have mental disorders are less common. Something in his appearance might not hold, but they want to change to conform to their own notions of beauty, rather than externally imposed ideas about what should look like "sexy" or "pretty" woman in the eyes of others.

The fact that datchanok not too worried about their own "attractiveness," contrary to the theories of supporters 'evolutionary' school in psychology, and their authors – almost exclusively male. For example, David Buss argues that the attractiveness to men – a genetic indicator of fertility, a sign of a good housewife and mother. According to this theorist, the case of women – to look after children, to sweep the cave and keep the flame burning, and cook it a stew of saber-toothed tiger waiting for heads of families, who at that time engaged in 'hunting and gathering. " Such a woman would try to look like you can tempting to draw the best "miners". According to "evolutionists", Danish, not wishing to emphasize the secondary sexual characteristics tight clothes and act contrary to their own nature. Their assertions were based on the data of sociological surveys on the attractiveness of the canons in different regions of the world. Studies that Bass had 37 countries show that women are attracted by the rich, "status" men older men, men do need sex marriage partners – the financial position and status of women they do not care.

However, in two works whose authors re-analyzed data from the same poll on the material of 37 countries, is somewhat different conclusion: in societies where women can achieve wealth and status "through education and work, they are less than attractive" partner-protector " . A prime example of this is Denmark: the women do not seek to find a partner at any cost, and moreover, it is men who are trying to attract women external data.

The conclusion is simple: when you look in the mirror or try on clothes, think about what you like, not someone else. Following this rule, you will not only become a beauty, but also get a "vaccinated" against the most common mental disorders.

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